fbpx
Print this page
Wednesday, 18 November 2020 09:55

Carpet maker's blast from the past

Written by  David Anderson
Bremworth claims its rebranding shows its recommitment to focus on 100% pure New Zealand wool. Bremworth claims its rebranding shows its recommitment to focus on 100% pure New Zealand wool.

Following its announcement earlier this year of quitting synthetics and only using 100% NZ wool, carpet manufacturer Cavalier Bremworth has now also changed its name.

In a back to the future move, the 60-year-old company is returning to its original moniker Bremworth.

“At the centre of the new brand is the focus on natural fibre design and innovation to make home interiors and our planet, healthier and more sustainable,” explains chief executive Paul Alston.

“A key pillar of the company’s long-term vision to be a global leader in designing and creating desirable, high performing, safe and sustainable interior products, is its recommitment to focus on 100% pure New Zealand wool.”

In July, the company announced it was exiting the synthetic carpet market – a move that will reduce its use of imported synthetic fibre by 2.5 million kilograms a year.

Alston says the immediate focus is on introducing new products such as its recently released felted wool carpet and promoting the “true worth” of wool and all-natural fibres.

“We are also investing in R&D, pushing the limits of what wool can do and looking at how we can innovate nature’s miracle fibre into a next-generation material. We are excited about the future and our change for good,” he adds.

“Going all-in on wool is the right move for our business, our customers, our local communities and the planet. Wool is durable, safe, natural, renewable and proudly produced in New Zealand. Experience shows that, for design, innovation and performance on the floor, you can’t beat wool, particularly New Zealand wool.”

Altson claims that since the July announcement that it was exiting the synthetic carpet market and returning to wool, it had been “blown away” by the positive feedback from retailers, customers and the rural sector.

“We’ve received fantastic support from the wider industry – with developers, designers and architects just as excited as we are about the direction the company is heading in.”

Meanwhile, Cavalier chairman George Adams says the company has taken the first few steps towards a natural, more sustainable future.

“Being authentic is important to us and our transformation runs much deeper than simply exiting synthetic carpet production,” he says.

“It’s about becoming transformative thinkers, being united in our beliefs, introducing disruptive innovation, creating new product categories and incorporating sustainability throughout our design and manufacturing process.”

More like this

Bremworth opens retail store

In what is believed to be an industry first, wool carpet manufacturer Bremworth will open a retail store in Auckland.

Clarity wanted over wool directive

Meanwhile, a new Government directive to prefer the use of woollen fibres in its buildings has the potential to transform the rural sector, according to Bremworth.

Featured

Dairy sheep and goat turmoil

Dairy sheep and goat farmers are being told to reduce milk supply as processors face a slump in global demand for their products.

Hurry up and slow down!

OPINION: We have good friends from way back who had lived in one of our major cities for many years.

Editorial: Passage to India

OPINION: Even before the National-led coalition came into power, India was very much at the fore of its trade agenda.

National

Knowing bugs means fewer drugs

A mastitis management company claims to deliver the fastest and most accurate mastitis testing available at scale for New Zealand…

Machinery & Products

100 years of Farmall Tractors

Returning after an enforced break, the Wheat and Wheels Rally will take place on the Lauriston -Barhill Road, North-East of…

JD unveils its latest beast

John Deere has unveiled its most powerful tractor ever, with the launch of the all new 9RX Series Tractor line-up…

Biggest Quadtrac coming to NZ!

In the biggest announcement that Case IH Australia/New Zealand has made around its tractor range, its biggest tractor is about…

A different shade of blue for Norwood

Norwood and ARGO Tractors, the Italian manufacturer of Landini and McCormick tractors, have announced an agreement that gives Norwood exclusive…

Kubota tests diesel engines

Kubota last month used the UK LAMMA Show to test the water with its new 200hp, four-cylinder 09-series diesel engines.