Helping heifers grow
Dairy farmers can easily track the performance of their replacement heifers and ensure they reach their genetic potential.
King told a special general meeting in Hamilton today that the cost was “absolutely worthwhile”.
“It is a big number but it’s not just a fee to consultants: it has to be earned,’ he told the meeting.
The transformation cost is a one-off, he says.
The process looked at the business and recommended changes to make it more efficient.
The process was preceded by the cooperative being split into two parts: herd improvement and agri-tech.
The cooperative also ditched its $1 billion revenue target. “It was a poor choice on reflection,” King says.
