Why?
OPINION: A mate of yours truly wants to know why the beef schedule differential is now more than 45-50 cents a kilo between North and South Island producers – if you look at February 2024 steer prices.
Social media is helping our beef and lamb exporters win new fans.
Facebook is playing an increasingly important role in Beef + Lamb New Zealand's international marketing programmes, as more and more tech-savvy shoppers turn online for the scoop on consumer products.
In Germany, the UK, and now Taiwan too, social networking website Facebook is enabling communities of fans to come together and tell their friends about how much they love New Zealand beef and lamb.
Crucially, the site provides a forum for consumers to share information and inspiration, as well as seek it. Fans can post recipes and pictures of dishes that they've cooked, ask questions – and answer them.
"Word of mouth has always been the best form of advertising," says Craig Finch, B+LNZ general manager market development.
"Facebook is just a modern way of doing that, with a growing number of champions for New Zealand beef and lamb in our key export markets."
Beef + Lamb New Zealand has consumer websites in the UK, Germany, Korea and Japan, as well as one for China, Hong Kong and Taiwan, and jointly hosts another in the US.
"They're a valuable way of providing easily accessible product information that helps to boost people's preference for buying Kiwi," Finch says. "Adding Facebook to the mix only increases our reach even further."
Fonterra has cemented its position as the country’s number one cheesemaker by picking up nine NZ Champion of Cheese trophies this year.
New Zealand dairy processors are welcoming the Government’s commitment to continuing to push for Canada to honour its trade commitments.
An educational programme, set up by Beef + Land New Zealand, to connect farmers virtually with primary and intermediate school students has reported the successful completion of its second year.
The Food and Agriculture Organisation of the United Nations (FAO) has welcomed a resolution adopted by the United Nations (UN) General Assembly to declare 2026 International Year of the Woman Farmer.
Waikato herd health veterinarian Katrina Roberts is the 2024 Fonterra Dairy Woman of the Year.
Horticulture NZ chief executive Nadine Tunley will step down in August.