increase font size
Social media is helping our beef and lamb exporters win new fans.
Facebook is playing an increasingly important role in Beef + Lamb New Zealand's international marketing programmes, as more and more tech-savvy shoppers turn online for the scoop on consumer products.
In Germany, the UK, and now Taiwan too, social networking website Facebook is enabling communities of fans to come together and tell their friends about how much they love New Zealand beef and lamb.
Crucially, the site provides a forum for consumers to share information and inspiration, as well as seek it. Fans can post recipes and pictures of dishes that they've cooked, ask questions – and answer them.
"Word of mouth has always been the best form of advertising," says Craig Finch, B+LNZ general manager market development.
"Facebook is just a modern way of doing that, with a growing number of champions for New Zealand beef and lamb in our key export markets."
Beef + Lamb New Zealand has consumer websites in the UK, Germany, Korea and Japan, as well as one for China, Hong Kong and Taiwan, and jointly hosts another in the US.
"They're a valuable way of providing easily accessible product information that helps to boost people's preference for buying Kiwi," Finch says. "Adding Facebook to the mix only increases our reach even further."
Chinese beef trade quotas and a looming suspension of Brazilian beef imports into the European Union are expected to reshape global beef trade flows over the remainder of 2026, with implications for New Zealand exporters, according to Rabobank's Q3 Global Beef Quarterly report.
Bovine Viral Diarrhoea (BVD) is sometimes viewed as a dairy industry issue, but the reality is that the disease can have serious consequences for beef breeding herds as well.
It’s official, lamb will take centre stage on Kiwi Christmas tables this year.
A Māori-owned agribusiness helping to turn a long-standing animal welfare and waste issue into a high-value protein stream for the dairy and red meat sectors wants more industry support.
Alliance Group has secured greater access for chilled beef exports to China, following approval for two of its processing plants to supply the market.
B+LNZ's Wormwise veterinarian Mary Bowron has won the Best Sheep and Beef Vet of the Year Award in recognition of her outstanding contribution to New Zealand’s sheep and beef sector.
Researchers at Massey University are using a special piece of scientific equipment to improve the measurement of greenhouse gas emissions from pasture soils.
More signs of a booming kiwifruit sector.
OPINION: David Seymour and James Meager's plan to make it easier for farmers and orchardists to operate drones can best be described a 'courageous' move.
New Zealand wool is reaching new heights as air filtration companies move away from synthetic products to biodegradable alternatives.
Opuha Dam's ability to protect South Canterbury communities from major flooding has taken a significant step forward, with Opuha Water Limited (OWL) successfully commissioning a new outlet valve capable of releasing record volumes of water from the dam ahead of a weather event.
