Red meat sector reaffirms commitment to China
The next phase of the Taste Pure Nature campaign has been launched in Shanghai, China.
The company's Levin and Mataura plants have received certification to process and export chilled beef to China, strengthening Alliance’s ability to meet growing international demand.
“This is not only an excellent outcome for the important China market, but it also strengthens our global options,” says Wayne Shaw, general manager safety and processing at Alliance Group.
The company has already successfully shipped its first load of chilled beef from its Levin plant, which cleared customs in China in early January. A shipment from Mataura has arrived in China, further expanding the company’s footprint in the premium chilled beef sector.
“China remain a significant market for New Zealand red meat, with strong demand for high-quality, grass-fed beef.
“The approval of additional processing plants gives Alliance greater flexibility in our supply chain and the ability to respond more effectively to market opportunities.
“It also allows us to optimise processing capacity across our network, providing better outcomes for both our farmer shareholders and our customers.”
The move aligns with Alliance Group’s long-term beef strategy, says Shaw.
“We’re continuing to invest in expanding our beef processing capabilities, including at our Levin plant, and driving growth in our premium beef brands.”
