'Grand Alliance' growing grass-fed beef exports to China
Alliance Group and Grand Farm have signed a strategic co-operation agreement with a focus on delivering more premium New Zealand grass-fed beef to Chinese consumers.
The company’s Levin and Mataura plants have received certification to process and export chilled beef to China, strengthening the co-operative’s ability to meet growing international demand.
Wayne Shaw, Alliance Group general manager safety and processing, says the approval strengthens the company’s global options.
The company has already successfully shipped its first load of chilled beef from its Levin plant, which cleared customs in China in early January.
A shipment from Mataura has arrived in China, further expanding the company’s footprint in the premium chilled beef sector.
“China remain a significant market for New Zealand red meat, with strong demand for high-quality, grass-fed beef,” says Shaw.
“The approval of additional processing plants gives Alliance greater flexibility in our supply chain and the ability to respond more effectively to market opportunities,” he says. “It also allows us to optimize processing capacity across our network, providing better outcomes for both our farmer shareholders and our customers.”
Shaw says the move aligns with Alliance’s long-term beef strategy.
“We’re continuing to invest in expanding our beef processing capabilities, including at our Levin plant, driving growth in our premium beef brands,” he concludes.
