MIA launches 2026 Red Meat Sector Dragon’s Den for innovative ideas
The Meat Industry Association (MIA) is once again looking for game-changing ideas for New Zealand's red meat processing and exporting sector.
The sheepmeat sector is bracing for opening lamb prices in November of around $7/kg, equating to $40-$45/head lower than the previous two years.
Lamb prices are expected to remain soft as Chinese consumers struggle to put the effects of Covid behind them.
Lamb consumption in China hasn’t taken off post-Covid, resulting in high inventories in coolstores.
North Island prices last month dipped to $7.20/kg. In the same week a year ago they were $9.10/kg. The South Island lamb price was forecast at $7.30/kg compared to $9.20/kg this time last year.
Meat Industry Association (MIA) chief executive Sirma Karapeeva says the drop in lamb schedules is very much a China story.
“There is a lot of protein sitting in Chinese cold stores,” Karapeeva told Rural News. “The inventory is very high, and they are not buying. I suspect it will take a little while to work through the inventory levels before we see an uplift in demand and price.”
ANZ agriculture economist Susan Kilsby notes that a surge in demand for lamb products that followed China’s post lock-down reopening was short-lived.
Kilsby says Chinese importers were initially positive, pushing up the price of lower-priced lamb cuts and mutton, but they are finding it challenging to move goods on. “Consumption has not lifted as quickly as expected, because consumers remain financially constrained and don’t yet have the confidence to spend as much as they once did on relatively expensive products.”
Demand from importers has since waned, and prices have quickly retreated to lockdown levels. On top of that, a surge in supply from Australia has contributed to the current market imbalance. Kilsby says Australian producers –also hoping to take advantage of the expected pick-up in Chinese demand – had increased exports over recent months.
“The downward trend in pricing now means buyers are holding off in the hope of even lower prices. Added to which, China’s demand for lamb generally weakens over the northern summer.”
Kilsby says we could be waiting some time for any significant improvement.
MIA chair Nathan Guy told the recent Red Meat Sector conference that exporters are facing a lot of headwinds in China.
“Their inventories are full, and the economy has softened,” he says.
Youth unemployment for those aged between 16-24 years is 21%.
Guy says this is a concern because “those are the people who go out and spend”.
The red meat sector is planning a trade trip to China later this year. Guy says the trip will be about creating greater awareness of NZ protein.
“We are going there to wave the flag and make China aware that we are great producers of protein that they need.”
OPINION: The past few weeks have been tough on farms across the North Island: floods and storms have caused damage and disruption to families and businesses.
European dairy giant Arla Foods celebrated its 25th anniversary as a cross-border, farmer-owned co-operative with a solid half-year result.
The sale of Fonterra’s global consumer and related businesses is expected to be completed within two months.
Fonterra is boosting its butter production capacity to meet growing demand.
For the most part, dairy farmers in the Waikato, Bay of Plenty, Tairawhiti and the Manawatu appear to have not been too badly affected by recent storms across the upper North Island.
South Island dairy production is up on last year despite an unusually wet, dull and stormy summer, says DairyNZ lower South Island regional manager Jared Stockman.