NZ Red Meat Outlook 2026: Growth amid trade uncertainty
While things are looking positive for the red meat sector in 2026, volatility in global trade remains a concern, says the Meat Industry Association (MIA).
Meat Industry Association (MIA) chief executive Sirma Karapeeva and Beef + Lamb New Zealand chief executive Sam McIvor will be supporting New Zealand trade negotiators during the talks, which are being held days before an end of June deadline to conclude an Agreement in Principle.
“Negotiations are coming to a crunch and this trip to Brussels highlights just how important these discussions are to New Zealand’s red meat sector,” says Karapeeva.
“New Zealand has been a longstanding and trusted trade partner of the EU and out companies have been providing consumers with safe, nutritious and high quality product for decades.
“Despite this, New Zealand is one of the few countries that does not have an FTA with the EU and so this is an opportunity to conclude a high quality, comprehensive and ambitious trade agreement.”
Sam McIvor, chief executive of B+LNZ, says New Zealand and the EU share common values and a commitment to high production standards and robust regulatory frameworks for food safety and quality, animal welfare and sustainability.
“A high quality and ambitious trade deal between New Zealand and the EU is a natural fit so we will be imploring our negotiators to strike a deal that reflects this and delivers real benefits to the sector.”
