Editorial: Sense at last
OPINION: For the first time in many years, a commonsense approach is emerging to balance environmental issues with the need for the nation's primary producers to be able to operate effectively.
Consumers are more concerned about plastic packaging than sustainable food production.
That’s the findings of a recent New Zealand consumer study. A partnership between life science company Bayer and the NZ Nutrition Foundation (NZNF) released the insights from its inaugural Bayer Food Focus Project, which looks into NZers’ eating behaviours and food consumption.
Findings from the survey indicate that respondents identified the amount of plastic packaging as their top concern when making decisions to buy food and beverages. Some 42% of respondents rated it as ‘extremely’ or ‘very important’. However, this figure dropped substantially when respondents were asked about environmental sustainability.
Only 27% identified that knowing their food was produced in an environmentally sustainable way (including organic) was ‘extremely’ or ‘very important’. Furthermore, only 21% found the use of modern farming techniques to be ‘extremely’ or ‘very important’ when making buying decisions.
The study also highlighted that older participants were less likely to rank environmental sustainability as an important factor when deciding on food. 45% of people aged 15-34 years stated that food being produced in an environmentally sustainable way was either 'very' or 'extremely important' to them, compared to only 29% of those aged 55 years or more.
The project consisted of two key parts: the first Australasian pilot study conducted by Auckland University of Technology (AUT), using the new innovative Veggie Meter device to establish a benchmark of Kiwis’ vegetable and fruit consumption via a fingertip scan; and an online questionnaire with 1346 adult respondents, to understand which foods New Zealanders are most commonly consuming and why.
An independent report, prepared for Alliance farmer shareholders is backing the proposed $250 million joint venture investment by Irish company Dawn Meats Group.
Whangarei field service technician, Bryce Dickson has cemented his place in John Deere’s history, becoming the first ever person to win an award for the third time at the annual Australian and New Zealand Technician of the Year Awards, announced at a gala dinner in Brisbane last night.
NZPork has appointed Auckland-based Paul Bucknell as its new chair.
The Government claims to have delivered on its election promise to protect productive farmland from emissions trading scheme (ETS) but red meat farmers aren’t happy.
Foot and Mouth Disease outbreaks could have a detrimental impact on any country's rural sector, as seen in the United Kingdom's 2000 outbreak that saw the compulsory slaughter of over six million animals.
The Ministry for the Environment is joining as a national award sponsor in the Ballance Farm Environment Awards (BFEA from next year).