fbpx
Print this page
Thursday, 03 December 2020 13:13

Red meat sector launches new strategy

Written by  Staff Reporters
Beef + Lamb NZ chair Andrew Morrison says the new strategy aims for better profitability and sustainability. Beef + Lamb NZ chair Andrew Morrison says the new strategy aims for better profitability and sustainability.

New Zealand’s red meat sector has launched a new strategy to identify and unlock market opportunities and improve the sector’s sustainability, productivity and prosperity.

The strategy is a collaboration between Beef + Lamb New Zealand (B+LNZ) and the Meat Industry Association (MIA).

It sets out four key goals for the sector to achieve by 2030, including sustainably profitable, premium value, vibrant communities, and trusted guardianship.

The strategy builds on the first Red Meat Sector Strategy which was adopted in 2011.

“Our vision is to grow sustainable value together and we are committed to doing the right thing by our people, animals and environment,” said Andrew Morrison, chairman of B+LNZ.

He says the new strategy would establish critical priorities B+LNZ and MIA would work on together with industry partners.

“We have set our sights on greater profitability, sustainability and resilience. We are seeking increased value for our customers and consumers and greater social and economic benefits for Aotearoa,” he said.

Morrison says that since the first Red Meat Sector Strategy was established, co-operation continued to grow and expand into new areas.

“By partnering across the supply chain on the most important challenges and opportunities for the red meat sector, we have been able to create value for all sector participants, as well as our country, communities and consumers.”

John Loughlin, chairman of MIA, says the strategy captures work the sector is already engaged in and the opportunities that will build the sector’s future.

“By establishing clear goals and priorities, the strategy provides a platform for partnerships of shared aspiration especially with Māori, the dairy sector, other primary sector leaders and the New Zealand Government,” Loughlin said.

“Our people and businesses are integral to New Zealand’s communities and economy. We are proud of what we do and our contribution to the wellbeing and prosperity of our country, and we’ll keep working hard to constantly improve.”

More like this

Bad look

OPINION: Your canine crusader reckons something smells really iffy about the move by Beef+Lamb NZ directors to sack the independent committee set up to decide their remuneration and then award themselves a big pay rise this coming year.

Chair defends process

Andrew Morrison, New Zealand Meat Board chair, has defended the move by Beef+Lamb NZ (BLNZ) directors to sack an independent committee established to set director remuneration.

Farmers will get final say

Andrew Morrison says farmers will ultimately have the final say on whether or not a controversial move to increase both Beef+Lamb NZ (BLNZ) and New Zealand Meat Board (NZMB) director fees goes ahead.

Board grilling!

Beef+Lamb NZ directors can expect a grilling at its annual meeting in Invercargill on March 17 over their decision to award themselves a hefty pay rise.

National

MPI lost touch

MPI boss Ray Smith says with the advent of the climate change proposals and the new essential fresh water regulations,…

Farmer fined for bovis breach

Failure to follow directives not to move stock because of the Mycoplasma bovis threat and breaking NAIT rules has landed…

$8 on the cards?

An $8-plus milk price for Fonterra farmers this season could be on the cards.

Machinery & Products

Real handy in all situations

Listening to customers across all sectors of agriculture helps the Handypiece team design and engineer options to make its unit…

Film binding now available

The Kuhn VBP 3100 series variable chamber baler-wrapper combination can now be equipped with the patented Kuhn Twin-reel film binding…