fbpx
Print this page
Thursday, 03 December 2020 13:13

Red meat sector launches new strategy

Written by  Staff Reporters
Beef + Lamb NZ chair Andrew Morrison says the new strategy aims for better profitability and sustainability. Beef + Lamb NZ chair Andrew Morrison says the new strategy aims for better profitability and sustainability.

New Zealand’s red meat sector has launched a new strategy to identify and unlock market opportunities and improve the sector’s sustainability, productivity and prosperity.

The strategy is a collaboration between Beef + Lamb New Zealand (B+LNZ) and the Meat Industry Association (MIA).

It sets out four key goals for the sector to achieve by 2030, including sustainably profitable, premium value, vibrant communities, and trusted guardianship.

The strategy builds on the first Red Meat Sector Strategy which was adopted in 2011.

“Our vision is to grow sustainable value together and we are committed to doing the right thing by our people, animals and environment,” said Andrew Morrison, chairman of B+LNZ.

He says the new strategy would establish critical priorities B+LNZ and MIA would work on together with industry partners.

“We have set our sights on greater profitability, sustainability and resilience. We are seeking increased value for our customers and consumers and greater social and economic benefits for Aotearoa,” he said.

Morrison says that since the first Red Meat Sector Strategy was established, co-operation continued to grow and expand into new areas.

“By partnering across the supply chain on the most important challenges and opportunities for the red meat sector, we have been able to create value for all sector participants, as well as our country, communities and consumers.”

John Loughlin, chairman of MIA, says the strategy captures work the sector is already engaged in and the opportunities that will build the sector’s future.

“By establishing clear goals and priorities, the strategy provides a platform for partnerships of shared aspiration especially with Māori, the dairy sector, other primary sector leaders and the New Zealand Government,” Loughlin said.

“Our people and businesses are integral to New Zealand’s communities and economy. We are proud of what we do and our contribution to the wellbeing and prosperity of our country, and we’ll keep working hard to constantly improve.”

More like this

Featured

NZ household food waste falls again

Kiwis are wasting less of their food than they were two years ago, and this has been enough to push New Zealand’s total household food waste bill lower, the 2025 Rabobank KiwiHarvest Food Waste survey has found.

Editorial: No joking matter

OPINION: Sir Lockwood Smith has clearly and succinctly defined what academic freedom is all about, the boundaries around it and the responsibility that goes with this privilege.

DairyNZ plantain trials cut nitrate leaching by 26%

DairyNZ says its plantain programme continues to deliver promising results, with new data confirming that modest levels of plantain in pastures reduce nitrogen leaching, offering farmers a practical, science-backed tool to meet environmental goals.

National

Machinery & Products

Tech might take time

Agritech Unleashed – a one-day event held recently at Mystery Creek, near Hamilton – focused on technology as an ‘enabler’…

John Deere acquires GUSS Automation

John Deere has announced the full acquisition of GUSS Automation, LLC, a globally recognised leader in supervised high-value crop autonomy,…

Fencing excellence celebrated

The Fencing Contractors Association of New Zealand (FCANZ) celebrated the best of the best at the 2025 Fencing Industry Awards,…