Red meat sector reaffirms commitment to China
The next phase of the Taste Pure Nature campaign has been launched in Shanghai, China.
Wellington-based Lynker Analytics has teamed up with red meat exporter and marketer, Silver Fern Farms Ltd, to form a new joint venture called Prism Earth Ltd (Prism).
Managing Director of Prism, Matt Lythe, says the company will help primary producers face up to critical challenges such as developing diversified revenue streams, adjusting to changing climatic conditions, meeting emissions targets, and responding to changing buyer behaviour.
“Prism delivers an integrated set of capabilities including carbon and biodiversity mapping, climate risk analysis, and farm-scale land use simulation to help farmers understand, budget for, and adapt to climate and biodiversity challenges and opportunities,” says Lythe.
“We’ll build on the technology developed by Lynker Analytics, including the award-winning Net Carbon Zero Mapping System which uses remote sensing and artificial intelligence to map, classify and age woody vegetation on grazing land at sub-hectare scales,” he says.
Alongside artificial intelligence (AI), Prism also uses sensor data, geospatial analytics and visualisation software to deliver their services.
Lythe says that Prism will not only support primary producers to realise the potential from their on-farm vegetation and biodiversity, but also help them to prepare for the impacts of climate change and increasing trade and market requirements.
“Future climate has the potential to drive major shifts in land use. These impacts won’t be distributed equally, and the level of adaptation needed will depend on location, land use, and exposure of the farm,” says Lythe.
“As previously suitable climatic conditions change, it is likely that pasture yields will shift and summer water demands will increase. Nitrate leaching could also be more variable, erosion rates can increase, and increasing heat stress could affect animal welfare and milk production from dairy cows.
“We’re also seeing growing global requirements on a range of sustainability measures, through which trusted and verifiable data will play a key role in supporting farmers to navigate market access and realise the opportunities available,” he says.
As well as AI-enabled mapping of carbon (woody vegetation), deforestation, erosion, and invasive plants such as Nassella and Gorse/broom, Prism will work extensively with catchment groups to model science-based long term land use adaptation in economic, environmental, social, and cultural terms. This work will commence at Arai Te Uru Awa, a 23,000ha hill country catchment 10km southwest of Gisborne.
Prism will be headquartered in Wellington and is powered by Lynker Analytics who will continue to develop and deliver AI solutions to a wide range of environmental challenges.
