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Friday, 11 November 2011 10:16

The pies have it

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NEW ZEALAND'S premium beef is making its way into gourmet pies.

Angus New Zealand is teaming up with the country's leading gourmet pie retailer to create a high-quality, lower-fat version of a Kiwi classic.

The AngusPure Steak & Cheese pie will be available from BP's Wild Bean Cafes across the country. BP sells about 10 million hot savouries through its Wild Bean Cafes and 2go stores across the country.

Angus NZ says AngusPure is country's premium beef brand. The beef is aged for a minimum of 21 days, has low pH levels, no hormones. The steak has a 95% chemical lean value, a measure of the fat content of meat. Common pie meat has 50% chemical lean or less.

Angus New Zealand spokesperson Guy Sargent says the partnership will allow AngusPure to access new markets for its premium product.

"AngusPure beef has forged a reputation for being the leading beef brand in New Zealand. We choose to align our product with partners at the top end of the markets we are targeting.

"We're really excited to have partnered with BP's Wild Bean Cafés, which have set the benchmark for fantastic gourmet pies. Top restaurants have long appreciated the quality of Angus primal cuts. It's good to find a market for the non primal cuts from our top quality carcasses. It is mutually beneficial relationship."

 

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