Back on the right track

This is when the company sold the rights to its brand name to another company, which manufactured Continental-branded farm tyres under license. So, between 2004 and 2017, Continental farm tyres were ‘Continental’ in name only.

Fast forward to today and Continental farm tyres are back. This follows a return to in-house farm tyre manufacturing and an all-new tyre design-and-manufacturing facility.

In 2016, Continental reacquired the rights to its farm tyres brand and in 2017 opened a new production facility and testing centre in Lousado, Portugal.

The results are an all-new tyre design, developed to be durable, comfortable to ride, and designed to actively prevent soil compaction.

More recently, the all-new Continental farm tyres have also earned an endorsement from the respected German agricultural institute DLG. It tested the Continental Tractor Master and found it to have a 2.5-3% efficiency advantage over two other better-known European farm tyre brands – in both ground coverage per hour and fuel efficiency.

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