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President NH Agriclture Carlo Lambro & WFO President Evelyn Ngukela.
Carlo Lambro, president of New Holland Agriculture, spoke in late June at the general assembly of The World Farmers Organisation, at Expo Milan 2015.
This addresses issues of sustainable farming, the role of mechanisation in feeding the planet’s population and the implications of a forecast rise to 9 billion people by 2050.
Lambro spoke of New Holland’s dual approach in seeking to maximise efficiency and productivity in mature markets, while exploiting opportunities to expand mechanised farming with new machines to meet local needs in developing countries.
For example, Africa has 60% of its people in agriculture, but this generates only 16% of GDP.
Lambro said the NH Clean Energy Leader strategy, adopted in 2006 includes the Energy Independent Farm Concept that removes reliance on fossil fuels, in favour of ‘grow your own’. In this model solar, wind and biomass generate energy to power farms and their machinery.
“I am proud to share the projects of New Holland, which are designed to give farmers the recognition they deserve,” Lambro said. “[We provide them] with the best available technologies to do their work in a safe and sustainable manner.”
The 2025 New Holland T9 SmartTrax with PLM Intelligence includes advanced oscillating roller wheels and vibration dampening suspension mounts to elevate ride quality and prevent uneven wear during field-to-field transportation.
Having upped the ante in the alternative fuels segment for use in tractors with its T6 Methane tractor, last year New Holland took a majority interest in Bennamann, a company specialising in methane capture.
Palmerston North headquartered Transag Centre is the latest CNH Industrial dealership to be confirmed as a dual dealer for Case IH and New Holland machinery brands.
A few option for New Holland’s BigBaler range offers the potential for greater productivity, bale quality, fuel efficiency and operator comfort by automating key baler and tractor functions.
Following much speculation, New Holland used last week’s giant Agritechnica event in Germany to finally show off its new flagship combine harvester.
Divine table grapes that herald the start of a brand-new industry in Hawke’s Bay have been coming off vines in Maraekakaho.
In what appears to be a casualty of the downturn in the agricultural sector, a well-known machinery brand is now in the hands of liquidators and owing creditors $6.6 million.
One of New Zealand’s deepest breeder Jersey herds – known for its enduring connection through cattle with the UK’s longest reigning monarch, Queen Elizabeth II – will host its 75th anniversary celebration sale on-farm on April 22.
Rural trader PGG Wrightson has revised its operating earnings guidance, saying trading conditions have deteriorated since the last market update in February.
It's been a bumper season for maize and other supplements in the eastern Bay of Plenty.
Leading farmers from around New Zealand connected to share environmental stories and inspiration and build relationships at the Dairy Environment Leaders (DEL) national forum in Wellington last month.
