Tractor, harvester IT comes of age
Over the last halfdecade, digital technology has appeared to be the “must-have” for tractor and machinery companies, who believe that bringing IT to tractors and farming will offer its customers huge benefits.
Norwood has signed an exclusive New Zealand distribution agreement with the Burel Group for the SKY Agriculture brand.
Effective immediately, the deal is an extension of the existing relationship Norwood has with the Burel Group that will celebrate its 30th anniversary in 2024.
As previously reported, the Burel Group has consolidated its Sulky, Sky, and Prolog retail brands into the SKY Agriculture, single brand strategy with a new look and feel.
This new partnership will mean Norwood has continued access to the traditional Sulky fertiliser spreader range and the range of seeding products, previously imported under the Sky brand by a different NZ distributor.
“The Sky brand, with products like the EasyDrill direct drill, is already well known in the market thanks to the great work done by the previous distributor, Tulloch Farm Machinery, the previous distributor. We thank John and his team for developing the Sky brand in New Zealand and we’re keen to build on their success,” says Rod Gardner, Norwood national product manager.
The refreshed SKY Agriculture brand will see a change in livery across all products, with Sulky’s traditional pale blue and red colour scheme to be replaced with two-tone grey and the new SKY Agriculture badge.
Norwood will supply the products across its 19 locations throughout New Zealand.
OPINION: The recent Federated Farmers / Rabobank 2024 Farming Salaries Report revealed strong growth in farm salaries over the past two years.
The low unemployment environment is one of the key factors driving on-farm salaries higher over the past 24 months, says Rabobank general manager for country banking Bruce Weir.
Fonterra has appointed a new chief financial officer, seven months after its last CFO’s shock resignation.
A seminar on rural dispute resolution has been organised at Lincoln University, Christchurch this month.
The legacy of Dr Peter Snow continues to inspire as the recipients of the 2023 and 2024 Peter Snow Memorial Awards were announced at the recent National Rural Health Conference.
One of Fonterra’s global customers, Mars is launching an ambitious sustainable dairy plan to work with dairy farmers and cut emissions by 50%.