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Tuesday, 12 January 2021 16:15


Written by  The Hound

Your old mate had to laugh at the apparent lack of any intellectual grunt of so-called international ‘independent think-tank’ RethinkX, which produced a report predicting the demise of meat. Its report predicted that in 2019 a total of 10% - and by 2030 a total of 70% - of cattle meat would be replaced by various plant-based alternatives.

However, as recently pointed out by Professor Frank Mitloehner, this prediction was somewhat off, with plant-based alternatives in 2020 only making up 0.6% of total meat sales.

Meanwhile, the Hound suggests this fanciful claim made on the think-tank’s website: “RethinkX…have been consistently more accurate than mainstream analysts in predicting the speed and scale of technological disruption” may need a serious rethink and rewrite!

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