However, as recently pointed out by Professor Frank Mitloehner, this prediction was somewhat off, with plant-based alternatives in 2020 only making up 0.6% of total meat sales.
Meanwhile, the Hound suggests this fanciful claim made on the think-tank’s website: “RethinkX…have been consistently more accurate than mainstream analysts in predicting the speed and scale of technological disruption” may need a serious rethink and rewrite!