Having invented a novel solution to help crop production, while at the same time having excellent environmental credentials, they were apparently shortlisted as finalists for the innovation category in last week's Primary Industry Awards Event.
Then, just as quickly, they were removed from the shortlist as organisers were made aware of a host of derogartory comments to Māori, visible on their social media feeds.
They no doubt regret making such remarks in an open forum, not only having lost valuable recognition of their product, but creating a negative image for their emerging business.
Like Ross Townshend, they've learned the hard way that other people can see what you post on your socials!
