The Government says it is investing to create new product categories and new international markets for strong wool and is calling on Kiwi businesses and consumers to get behind the environmentally friendly fibre.
O'Connor couldn't get in fast enough to welcome MPI's predictions that the country's primary sector would earn NZ more than $50 billion in export earnings by June 2022.
He even went on to say this figure would grow even more in the years ahead as NZ farmers and growers kept producing the very products the world wants.
Funny thing is that this is the same Damien O'Connor who poured scorn on his predecessor Nathan Guy when the former ag minister outlined his goal for the primary sector to double the value of its 2012 export figures of $32 billion to $64 billion by 2025.
It seems Guy's 2025 target may not be as fanciful as O'Connor claimed at the time!