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Tuesday, 03 June 2025 13:25

New Interactive Marlborough Wine Map Revolutionises Region’s Wine Storytelling

Written by  Staff Reporters
Sophie Parker Thomson says the digital map offers insights into the factors that define Marlborough wines. Sophie Parker Thomson says the digital map offers insights into the factors that define Marlborough wines.

A new interactive Marlborough wine map represents a "quantum leap in communicating Marlborough's diverse wine story", says Sophie Parker Thomson MW.

Sophie, who is Chair of Appellation Marlborough Wine (AMW), says the digital map, developed in partnership with Marlborough-based geospatial experts MapHQ, offers insights into the factors that define Marlborough wines.

Users can explore distinct subregions through interactive layers of topography, rainfall, temperature, and soil composition, alongside photography and expert commentary from leading winemakers and viticulturists.

"For the first time, we are offering a dynamic, visual exploration of how our distinctive subregions and microclimates stylistically contribute to our wines," Sophie says. "It's an indispensable resource for anyone seeking to deepen their understanding of what makes the Marlborough wine region, and the AMW certified wines produced here, so exceptional."

The Interactive Wine Map of Marlborough is an extension of the original Wine Map of Marlborough, created by the Marlborough Wine Map Collective.

appellationmarlboroughwine.co.nz/map

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