Altogether Unique
As our new financial year dawns, New Zealand Winegrowers continues to tally up media generated from guests hosted at Pinot Noir New Zealand 2025 - currently valued at $6.8 million.
The event, which will be held in Marlborough from 2-4 February 2027, is a chance to celebrate New Zealand's flagship variety, unite as an industry, and have some "thought provoking" discussions about Sauvignon Blanc and its place in the world, says the chief winemaker at Yealands Wine Group. "I think we are at a time when we really need something like this, to regroup as an industry... and get immersed and invigorated about what the future looks like."
The industry is working to balance supply and to respond to a challenging global market, Natalie says.
"We are going to see some really interesting stuff over the next couple of years. I think it is going to be producers with special parcels, authentic stories and higher tier wines that will survive through this."
Many wineries, including Yealands, have reduced their planned intake for the 2026 vintage, in response to surplus wine following recent large crops and reduced demand. People around the world are drinking less and better, or not at all, and the industry needs to work on making itself, and its wines relevant, says Natalie, excited about a programme, and a variety, that will play a role in that. "I can't wait."
The Sauvignon Blanc New Zealand 2027 committee also includes Ben Leen, Ben Tombs, Charlotte Read, Jules Taylor, Laura-Kate Morgan, Marcus Pickens, Murray Cook, Rachael Everitt, Richard Ellis, Richelle Tyney, and Tracy Johnston.
Read More:
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