Altogether Unique
Impactful coverage continues to pop up from Pinot Noir New Zealand 2025, with pieces from international hosted guests at the event, who also spent time in our wine regions.
We are also laying the foundation for Sauvignon Blanc New Zealand 2027, another major event that will turbo chage talkability of New Zealand Wine on the global stage, so keep early February 2027 clear in your calendars!
Meanwhile, we are looking forward to insights and perspectives from an impressive speaker line up at our upcoming Wine Business Forum, themed Embracing Change and Sustaining Growth. This is a must-attend event for anyone wanting a deeper understanding of the fast-changing landscape of the global wine industry and insights into sustaining future growth. As we mark 30 years of Sustainable Winegrowing New Zealand in 2025, we will also explore the importance of sustainability in wine business. The day provides an excellent opportunity to connect with peers, share knowledge and take away something actionable for your business.
nzwine.com/en/initiativesevents/nzw25/wbf
Pour Yourself a Glass of New Zealand
In its fourth year, the month-long Pour Yourself a Glass of New Zealand campaign, held in May, celebrated New Zealand's refreshing white wine varieties. The campaign is designed as a platform to discuss and celebrate New Zealand white wine across major export markets, and was timed to coincide with International Sauvignon Blanc Day (2 May), International Pinot Gris Day (17 May) and International Chardonnay Day (22 May). The campaign generated 17 media articles reaching 504,000 people, with an equivalent advertising value of $142,000. There was a 16% increase in toolkit downloads compared to 2024, and 249,000 social media impressions across Instagram and Facebook. Member engagement continues to be a strong indicator of NZW delivering value, with a 16% increase in the use of the Pour Yourself a Glass of New Zealand toolkit by our members as proof. The toolkit is a storytelling package that helps our members share their unique voices while aligning with a New Zealand Wine brand message.
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Vinexpo Asia - Singapore
New Zealand wineries made their debut collective appearance at Vinexpo Asia in Singapore from 27-29 May. Six wineries exhibited at the New Zealand Wine pavilion, complemented by eight additional participants operating independently or through importers. The event drew 8,998 trade professionals from more than 60 countries, with particularly strong attendance from Southeast Asian markets, including Malaysia, Thailand, Vietnam, Indonesia and the Philippines, reinforcing the region’s strengthening status. Participating wineries reported substantive trade engagements. New Zealand Trade and Enterprise hosted a networking event to further enhance business development opportunities, delivering significant value to exhibitors. This event was a great opportunity for the New Zealand wine industry to increase its visibility in the fast-growing Southeast Asia region.
Manchester Tasting Debrief
NZW and Wine Australia teamed up once again for a masterclass and walkaround tasting in Manchester in June. This was NZW’s second time in Manchester and the theme explored contemporary wines – featuring a wide range that spanned pét nat, alternative varieties, organic and biodynamic wines, and new wave styles. The masterclass was conducted by Emma Symington MW and Rebecca Gibb MW and was followed by a self-pour of 60 wines divided into themed flights. The feedback from the event has been overwhelmingly positive from the 76 guests that attended. The theme helped open attendees’ eyes to the diversity of wines coming from both countries and many new discoveries were made.
GuildSomm + New Zealand Masterclass
NZW partnered with GuildSomm to host a trade and media masterclass at City Winery in New York City, led by GuildSomm educator and Master Sommelier Jonathan Eichholz. The in-person seminar provided a focused exploration of New Zealand’s wine regions, grape varieties and winemaking styles, with an emphasis on understanding regional differences and market relevance. Three flights featuring a total of 12 wines showcased eight varietals across six different regions. Attendees were highly engaged throughout the session, asking insightful questions and demonstrating strong interest in the wines and history. Jonathan’s expertise and enthusiasm for New Zealand wine played a central role in making the session a great success.
