Dairy Women’s Network Turns Farming Life Into Board Game Experience

This limited-edition board game will be sold only through Farm Source stores.

Dairy Life Reimagined in Custom Monopoly Board Game

Launched at Farm Source Te Awamutu this month, DWN says farmers and supporters get a chance to pick up a board as they head into the new season from June 1.

DWN chief executive Jules Benton says the idea grew out of a simple question: how do you tell the dairy story in a way the whole family can enjoy.

“Most of us have sat around the table for hours playing Monopoly at some point,” she says.

“We wanted to take that familiar game and make it our own, so the board looks and feels like dairy life, the good days, the hard calls, and everything in between.”

Game Captures Real Experiences From New Zealand Dairy Farms

Instead of buying and trading city streets, players travel through well‑known dairy regions and key parts of the farming calendar, including calving, mating, milk pick‑up, community days and more.

The cards draw on real‑life situations farmers face, and the board features a custom token and artwork that reflects the four seasons on the farm.

“It’s recognisable straight away as Monopoly, but the detail is very much home‑grown,” says Benton.

“People will see places and scenarios they know and hopefully have a few laughs along the way.”

Proceeds To Support Dairy Women's Network Programmes

Proceeds from DWN Monopoly will help the Network continue its work supporting people in the sector through workshops, events, and resources that build confidence, skills, and connection.

“Every board that goes out the door helps us put more support in place for farming businesses and their teams,” Benton says. “It’s a fun way to give back to the sector and invest in its future at the same time.”

A wide range of agribusinesses have come on board to be part of the game through properties, cards, tokens and other elements.

“We’ve had strong support from across the sector, which really reflects how connected our industry is,” says Benton.

“Seeing those brands on the board reinforces the network that sits behind farmers every day.”

The game is now available to purchase at all Farm Source stores nationwide.