Why Fonterra accepted defeat in the dairy aisle
OPINION: Fonterra's sale of its consumer dairy business to Lactalis is a clear sign of the co-operative’s failure to compete in the branded consumer market.
Good nutrition is important for growing children as they are developing nutritional habits that can continue throughout their lives. The Anchor team recognise this and has come up with a way to provide a healthier alternative that kids still enjoy.
Anchor cultured brand manager Nicola Carroll says Anchor is committed to continuously improving its product portfolio to reduce the use of added sugars without compromising the quality, taste and texture of the product.
“We are always working on our product formulations, fine-tuning, reviewing and improving our products, prioritising ones that deliver the goodness of dairy nutrition to kids.”
This fine tuning has meant Anchor Uno – which previously contained similar levels of added sugar to competitors – has removed the sugar from the yoghurt base and now only includes added sugar through the fruit preparation. A 40% reduction in sugar was achieved with no artificial colours, flavours or sweeteners.
Extensive sensory research shows the new formulation is equally or more preferred than the previous recipe. Anchor Uno is the market leader with 52% share in the kids’ yoghurt segment.
Fonterra general manager nutrition Angela Rowan says Anchor understands the importance of delivering high quality dairy nutrition to consumers, particularly children.
“Anchor Uno is a great example of our commitment to nutrition – providing the goodness of dairy with less added sugars, in line with recommendations from public health authorities such as the World Health Organisation.”
