fbpx
Print this page
Tuesday, 03 August 2021 08:55

Infant formula marketing ban extended

Written by  Staff Reporters
Restrictions on the marketing of infant formula in Australia have been extended until 2024. Restrictions on the marketing of infant formula in Australia have been extended until 2024.

Restrictions on marketing infant formula in Australia have been extended for another three years.

The Australian Competition and Consumer Commission (ACCC) has reauthorised the agreement that bans direct public marketing of infant formula.

In New Zealand, the Ministry of Health prohibits marketing of infant formula for babies under 6 months.

The ACCC says it has accepted the Marketing in Australia of Infant Formula: Manufacturers and Importers Agreement (MAIF) to stay until the July 31 2024, to maintain restrictions on the promotion of breastmilk substitutes.

ACCC deputy chair Delia Rickard said the ban has significant public health benefits through protecting the rate of breastfeeding.

"Without this agreement among infant formua manufacturers and importers there is a risk of an increase in the marketing of infant formula, both directly to consumers and indirectly through references to infants in the marketing of toddler milk," said Rickard.

The ACCC has ongoing concerns the marketing of toddler milk products undermines the effectiveness of the agreement. Issues with advertising complaints are also present because of timeliness and transparency for how they are handled under the agreement.

More like this

Double standards

 

OPINION: As soon as RNZ realised MP Andrew Hoggard's sister worked for Dairy Companies Association of NZ (DCANZ) and was, shock horror, lobbying government on behalf of its members, it wasted no time accusing him of not managing conflicts of interests.

Infant formula recall in US

Abbot Laboratories NZ Limited is recalling specific brands and batches of infant formula product for special dietary use imported from the United States because of possible Cranobacter and Salmonella contamination.

Featured

Australia develops first local mRNA FMD vaccine

Foot and Mouth Disease outbreaks could have a detrimental impact on any country's rural sector, as seen in the United Kingdom's 2000 outbreak that saw the compulsory slaughter of over six million animals.

NZ household food waste falls again

Kiwis are wasting less of their food than they were two years ago, and this has been enough to push New Zealand’s total household food waste bill lower, the 2025 Rabobank KiwiHarvest Food Waste survey has found.

Editorial: No joking matter

OPINION: Sir Lockwood Smith has clearly and succinctly defined what academic freedom is all about, the boundaries around it and the responsibility that goes with this privilege.

National

All eyes on NZ milk supply

All eyes are on milk production in New Zealand and its impact on global dairy prices in the coming months.

Machinery & Products

Leader balers arrive in NZ

Officially launched at the National Fieldays event in June, the Leader in-line conventional PRO 1900 balers are imported and distributed…

JDLink Boost for NZ farms

Connectivity is widely recognised as one of the biggest challenges facing farmers, but it is now being overcome through the…

New generation Defender HD11

The all-new 2026 Can-Am Defender HD11 looks likely to raise the bar in the highly competitive side-by-side category.