fbpx
Print this page
Tuesday, 14 May 2019 11:03

Infant nutrition marketing code launched

Written by  Pam Tipa

The infant formula industry has acted “with great responsibility and integrity” by revising its marketing code of practice, says the Infant Nutrition Council (INC) chief executive Jan Carey.

The Code of Practice for Marketing of Infant Formula in New Zealand restricts the advertising and marketing of infant formula products for children up to 12 months of age. 

It was revised after INC applied to the Commerce Commission to extend the restriction that applied to products for children up to six months old. 

The INC represents most infant formula.

Carey says they sought the restriction because they believed the improved health outcomes that would flow from it would outweigh the detriments arising from the lessening of competition between formula makers.

“We recognised the importance of aligning the marketing practices of infant formula that is the sole source of nutrition for infants up to six months with breast milk substitutes for infants up to the age of 12 months.

“The commission agreed, and their decision underlined exactly what the industry is trying to do – put the health of babies and mothers first.

“The industry has acted, in my view, with great responsibility and integrity by revising the code. 

“Our stance is supported by many public health bodies. It aligns with recent guidance from the World Health Assembly and is consistent with the Ministry of Health’s nutrition guidelines for infants.”

The revised code was launched at Parliament on April 30 by Health Minister David Clark and Minister for Food Safety Damien O’Connor.

More like this

Double standards

 

OPINION: As soon as RNZ realised MP Andrew Hoggard's sister worked for Dairy Companies Association of NZ (DCANZ) and was, shock horror, lobbying government on behalf of its members, it wasted no time accusing him of not managing conflicts of interests.

Infant formula recall in US

Abbot Laboratories NZ Limited is recalling specific brands and batches of infant formula product for special dietary use imported from the United States because of possible Cranobacter and Salmonella contamination.

Featured

Dr Mike Joy says sorry, escapes censure

Academic Dr Mike Joy and his employer, Victoria University of Wellington have apologised for his comments suggesting that dairy industry CEOs should be hanged for contributing towards nitrate poisoning of waterways.

People-first philosophy pays off

The team meeting at the Culverden Hotel was relaxed and open, despite being in the middle of calving when stress levels are at peak levels, especially in bitterly cold and wet conditions like today.

Farmer anger over Joy's social media post

A comment by outspoken academic Dr Mike Joy suggesting that dairy industry leaders should be hanged for nitrate contamination of drinking/groundwater has enraged farmers.

From Nelson to Dairy Research: Amy Toughey’s Journey

Driven by a lifelong passion for animals, Amy Toughey's journey from juggling three jobs with full-time study to working on cutting-edge dairy research trials shows what happens when hard work meets opportunity - and she's only just getting started.

National

Machinery & Products

JDLink Boost for NZ farms

Connectivity is widely recognised as one of the biggest challenges facing farmers, but it is now being overcome through the…

New generation Defender HD11

The all-new 2026 Can-Am Defender HD11 looks likely to raise the bar in the highly competitive side-by-side category.