Red meat exports slump, thanks to China
Weaker pricing and demand from China continue to impact New Zealand red meat export earnings.
Chinese demand for beef, which used to be called 'millionaire's meat', has grown fourfold since 2000, putting beef prices there among the most expensive in the world. Hence Elders' decision to fly the cows and milk the fresh beef market for all it's worth.
Crated and loaded onto the main deck of a Boeing 747 cargo plane by hydraulic lift, the 150 beasts this month were on Australia's first live flight to central China. Destination: the abattoir.
