Meat wellness, well done
Newly published research shows overseas consumers have a strong interest in improving their wellbeing through eating red meat, highlighting opportunities to achieve a premium for products with proven health benefits.
Meat lovers’ chocolate has gone global (though some punters query the mention of the prime ingredient in the name). Overseas media reactions to the sweet treat – it contains 50% meat – range from encouraging to incredulous. Website ‘Death and Taxes’ asked Kiwis if they really wanted to add meaty choccies to the little the world knew about us, after already having to “suffer numerous indignities based on the rest of the world’s general ignorance of your country”. But it was heavenly publicity to the US beef industry’s cattlenetwork.com, which declared the stuff “good news for that untapped segment of consumers waiting for a product with the nutritional value of meat and the indulgent taste of chocolate”. All this global hooha has AgResearch senior scientist Mustafa Farouk and Devonport Chocolates excited about the product’s future.
