Battle for milk
OPINION: Fonterra may be on the verge of selling its consumer business in New Zealand, but the co-operative is not keen on giving any ground to its competitors in the country.
Fonterra has launched a filtered fresh milk in Australia under its flagship Anchor brand, offering up to 40% longer refrigeration life, thanks to new microfiltration technology. Microfiltration reduces the naturally occurring bacteria in pasteurised milk which cause spoilage.
The ceramic filters extend the shelf life of normal pasteurised milk from 15 to 21 days. Anchor’s filtered whole milk was launched in Victoria last week. Fonterra will collect A5c from the sale of every bottle of Anchor milk and cream and give it to sustainable dairy farming initiatives via its Anchor Dairy Fund. The donation will be capped at A$250,000 a year.
