Fonterra Settles Greenpeace Claim Over Anchor Butter Labelling
A day after selling its consumer businesses, Fonterra has settled a civil claim, filed by Greenpeace, out of court.
Fonterra has launched a filtered fresh milk in Australia under its flagship Anchor brand, offering up to 40% longer refrigeration life, thanks to new microfiltration technology. Microfiltration reduces the naturally occurring bacteria in pasteurised milk which cause spoilage.
The ceramic filters extend the shelf life of normal pasteurised milk from 15 to 21 days. Anchor’s filtered whole milk was launched in Victoria last week. Fonterra will collect A5c from the sale of every bottle of Anchor milk and cream and give it to sustainable dairy farming initiatives via its Anchor Dairy Fund. The donation will be capped at A$250,000 a year.
