CRV appoints new sales & marketing manager

Coppersmith joined CRV on July 14 and says that she brings extensive experience in the dairy sector and understands that a one-size-fits-all approach doesn’t work on farm.

“Every farm is different, and the decisions farmers make today shape the future of their businesses, which is especially true with genetics” she says.

“CRV plays a vital role in providing tailored solutions to help farmers build herds that thrive in their specific environments, and I’m excited to be part of that.”

Coppersmith has held a range of sales, farmer support, and business development roles at organisations including Fonterra, DairyNZ, and MYOB. For the past seven years, she has been CEO of NZ Young Farmers, where she strengthened both the brand and its membership base, finishing on a high with the recent Young Farmer of the Year Grand Final in Invercargill.

As an area manager at Fonterra, she worked closely with farmers during the Global Financial Crisis, which shaped her view on the challenges farmers face.

“Working with farmers during that time was a real eye-opener,” she says.

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“Commodity prices have a massive impact on farm businesses, and I gained a strong understanding of the challenges grassroots farmers face. That experience is one of the reasons I’ve chosen to work in roles where I can help make a real difference.”

She has also learnt from the highs.

“Being part of Young Farmers was fantastic. Seeing so many talented and motivated young people pursuing careers in agriculture makes it hard not to feel optimistic about the future of the industry. It’s also great that CRV sponsors Young Farmers – their focus on supporting the next generation aligns perfectly with my own background and values.”

Coppersmith is passionate about harnessing data and technology to support better on-farm decisions.

“CRV’s myHERD is a great example of where the industry is heading – towards better integration and connectivity to make life easier for farmers and companies alike. The real opportunity lies in using the data collected by farmers and dairy companies, combined with modern technology, to help farmers make smarter decisions for their herds and their businesses.”

She says she is looking forward to getting out in the field, getting to know her team, and continuing to build strong relationships across the sector.

“I see real opportunities for CRV to strengthen its brand visibility in New Zealand and leverage its global expertise to support local farmers even further. It’s great to be joining an organisation that is so passionate about the success of New Zealand’s dairy industry.”

CRV New Zealand managing director James Smallwood is thrilled to welcome Coppersmith to the business.

"Lynda brings a unique combination of leadership experience, commercial insight, and strong people skills, along with a genuine commitment to understanding and supporting our farmer customers. We’re thrilled to have her on board as we continue to enhance our service to farmers.”