Blueberries Could Be NZ's Next $150m Horticultural Export
Blueberries have the potential to become a major horticultural export, earning up to $150 million within the next three to five years.
That was reflected by all the NZ stand-holders there who were flat out for the whole week, Palmer told Rural News.
The annual event, held at the Asia World Expo in Hong Kong in early September, is the pre-eminent produce event in Asia.
“There were still people meeting new customers and signing deals there, but lots of exhibitors from NZ also just using the chance to meeting existing customers, talk over how the programmes are going and setting out some for the future, particularly where they have their own varieties that they are shipping into particular markets,” says Palmer.
On the technology side, one of the presentations was on the use of blockchain and how that might apply to traceability and food safety in the produce industry.
“It certainly has potential; not a big showcase on it but certainly people were very interested in what that might offer on the side of the business providing assurance to customers.
“But constantly there are innovations in all sorts of produce on show. You have people from Europe, from across Asia, from Central and South America and from Oceania. So there are lots of new varieties coming to market from all over the world.
“It is always nice to keep in touch with what your competition is doing and which sorts of products are ‘hot’ in the market.
“It is a useful opportunity to gauge where we fit in that space,” Palmer adds.
But he says the main focus is on Asia as a fast-growing produce export market for NZ and for others.
“We have been in [the Asia market] reasonably early compared to other countries, so we are making sure we keep some profile, which is a bit of credibility with our customers. It is also a chance to meet with all your Asian customers in one place.”
On development on the e-commerce side, Palmer says if you looked at that three years ago you would have said the online e-tailers are the way to go -- they are driving hard on their business.
“But for produce it has been pretty tough for them. It is not the easiest thing to ship – not like shipping a shirt or something like that.
“What we are seeing now is more local online like the Pagodas in China – a local store that will deliver your produce to you in 59 minutes. That is an iteration in the online sales that is really a local retailer delivering from an online platform, rather than a big distribution centre delivering in four-five days like the Amazons or JD.com,” he explains.
“It is one of those evolutions you see in product in the e-commerce space; it is a little bit different from other sales.”
