McRae Wins Southern South Island B+LNZ Director Vote
Matt McRae, a farmer from Mokoreta in Southland who runs a sheep, beef and dairy support business alongside a sheep stud, has been elected to the Beef +Lamb NZ Board as a farmer director.
B+LNZ’s market development team says it is monitoring Chinese consumers’ perceptions of the protein market, the perception of protein origin, and the changes in retail channel choice during the COVID-19 pandemic.
The red meat grower organisation has published a report summarizing the latest findings, which can be found here:
Click here to view the full report.
According to B+LNZ general manager of market development, Nick Beeby with the Chinese market cautiously reopening, people are increasingly excited about eating their favourite proteins again.
“Taking into account the positive health perceptions of beef, the desire for mutton hot pots and New Zealand remaining a strong country of origin, we’re really well placed to get back into the Chinese market, he says.
The research, which began in January, tracked conversation on Chinese social media platforms.
