Meat wellness, well done
Newly published research shows overseas consumers have a strong interest in improving their wellbeing through eating red meat, highlighting opportunities to achieve a premium for products with proven health benefits.
The study was carried out by AgResearch and the New Zealand Institute of Economic Research (NZIER) – along with several science research organisations in New Zealand and Australia.
Some 194 NZ farmers and workers from the agriculture and food systems sector were surveyed online – along with a further 127 Australian farmers and agriculture workers – about the impacts of Covid-19 during the period to June 2020.
Many respondents acknowledged overall negative effects, additional stress and pressure from the pandemic and response. The effects specifically mentioned include reductions in the availability of agricultural inputs and specialised and non-specialised labour. Also mentioned were distribution difficulties, reduced capacity in processing plants, and changes in market demand.
The report found that NZ’s agriculture industry began to feel the impact of the pandemic in late-February and early-March. It states that “the reduction in tourist arrivals substantially affected demand for agricultural products through the restaurant and fast food trade, both of which were shut down.”
Despite the difficulties faced by those in the primary sector, only 47% of New Zealand respondents viewed the effects on their farms or businesses negatively over the period studied. A further 37% said the effect was neutral.
Those interviewed in New Zealand said they also found positives coming out of the pandemic experience, such as opportunities for new markets for their products and increased community appreciation of their sector.
“The term resilience is a buzzword that’s probably a bit overused,” says AgResearch senior scientist Dr Val Snow.
“But it’s clear from our analysis that the in-built ability to cope with adversity through various means, find new ways of doing things and get on with the job, were important in how farmers and their supporting industries performed so well.”
Snow says that while many farmers were already dealing with drought conditions, they were able to manage through the extra difficulties. She adds that relatively high technology use and strong connections in the New Zealand sector also meant the industry was well-placed to respond to the pandemic.
“Although the outlook is more positive now with access to vaccines looming, many of those we heard from expect impacts of the pandemic to linger for some time. We will be interested to see how those impacts change over time, and that is where further research will be valuable.”
Snow told Rural News that there is no reason to think that this resilience would dissipate in 2021.
