Saibosi partners with Wools of New Zealand to showcase farm-to-floor wool rugs in China
Chinese textile company Saibosi has partnered with Wools of New Zealand to put the 'farm to floor' story of New Zealand wool rugs on screen for its customers.
Feds' meat and fibre chairperson Jeanette Maxwell and president Bruce Wills will attend the Shear Brilliance, which the Prince is opening.
Maxwell says the Federated Farmers Meat & Fibre Council has resolved to publically support the Campaign for Wool, of which, the Prince of Wales is patron.
"Natural fibres, like wool, are the most sustainable things we can put into our homes and businesses, or on ourselves for that matter. The global wool industry has been on the back foot and as farmers, we realise the need for us to get on the front foot," says Maxwell.
"That is why president Bruce Wills and I are attending the Shear Brilliance event because wool is brilliant.
"To prove we are putting words into action, Federated Farmers Meat & Fibre Council further resolved to encourage members and indeed, all farmers, to get involved in the Wools of New Zealand discussions now taking place.
"We are publicising meetings and will provide forums for discussion because the status quo has failed us farmers. That means it is incumbent on farmers to grab the comb and get stuck in," Maxwell says.
