Hawke's Bay to the world
Rockit chief executive Mark O'Donnell says consumer awareness for the brand continues to improve each year.
Kiwi apple brand, Rockit Global is gearing up to head back to school with millions of consumers in a new campaign.
The campaign builds on the Ready. Set. Rockit campaign launched in May this year, which the company says has driven a 21% jump in sales volume across global markets.
Rockit market manager for the Middle East, Ziad El Chawa says Rockit, which is sold in 30 countries across the globe, is in the midst of a strong growth curve in the Middle East.
“Sales volume for the entire region is up 36 percent, and in Saudi Arabia alone, sales have climbed a massive 140 percent (2022 vs 2021),” El Chawa says.
“Momentum from the highly engaging Ready. Set. Rockit. campaign is set to continue this growth, attracting millions of new Rockit consumers during the peak Back to School sales period. Rockit will have a significant presence instore with high energy, gamified point of sale displays and targeted tasting moments – with Covid-safe sample boxes – building connection to the Rockit brand and driving consumer demand.”
The campaign will be launched with instore activations supported by new giftboxes and social media, e-commerce promotions and competitions.
Annabel Hall, Rockit global digital manager, says Rockit is an apple brand that thinks and acts differently, which she says is key to its growing global success.
“In a campaign first, Rockit is running an e-sampling promotion where 6,000 Rockit samples will be included in e-commerce deliveries from our retail partner, MAF Carrefour. We have an 86 percent conversion rate from trial to frequent purchase, so this is an innovative new way to get Rockit in front of more consumers to drive sales.
“For the first time, we are also connecting the campaign point of sale with digital activity through a competition – with a dedicated microsite – with a goal of increasing repeat purchase,” she says.
Rockit consumers can upload their receipt for a chance to win one of 20 prizes including FitBits, backpacks or skateboards, with key Rockit retailers in the Middle East running the competition during the campaign period (19 August – 21 September).
China’s Ambassador Wang Xiaolong says bilateral economic and trade cooperation between China and New Zealand has made significant and rapid progress.
South Waikato farm manager Ben Purua’s amazing transformation from gang life to milking cows was rewarded with the Ahuwhenua Young Maori Farmer award last night.
Bankers have been making record profits in the last few years, but those aren’t the only records they’ve been breaking, says Federated Farmers vice president Richard McIntyre.
The 2023-24 season has been a roller coaster ride for Waikato dairy farmers, according to Federated Farmers dairy section chair, Mathew Zonderop.
Ministry for Primary Industries (MPI) director general Ray Smith says job cuts announced this morning will not impact the way the Ministry is organised or merge business units.
Scales Corporation is acquiring a number of orchard assets from Bostock Group.
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