Oat dear!
OPINION: A global plant-based milk company has confirmed it is not going ahead with its first UK factory.
The Swedish company tried to trademark the slogan "post-milk generation" in the UK in 2021 but Dairy UK, the representative body for British dairy farmers, objected.
After years of litigation in several courts, last month the UK Supreme Court said Oatly could neither trademark nor use the phrase "post-milk generation".
UK farmers argued under trademark law, the term "milk" can only be used to refer to products that come from an animal.
The Supreme Court ruled the phrase "post-milk generation" could confuse people over whether Oatly's products are completely milk-free or merely have a low milk content.
