The Informing New Zealand Beef (INZB) programme has launched its fourth annual industry survey aimed at farmers, beef breeders and rural professionals, including agricultural consultants and facilitators, stock agents and vets. The survey closes on Monday, December 9, 5pm.
INZB programme lead Dr Gemma Jenkins says findings from the previous surveys had already been incorporated into programme activities.
The seven-year programme aims to boost the sector's profits by $460m over the next 25 years. It is developing a beef genetic evaluation system that includes traits that are important to New Zealand beef farmers, supporting a sustainable beef farming industry.
"We really encourage farmers and others involved in the sector to complete this year's survey, even if they have already taken part in previous years. This enables us to measure changes in views and the uptake of genetic tools over time," says Jenkins.
