Tough trade
OPINION: Known for serious trade negotiations with global politicians, top NZ trade official Vangelis Vitalis also knows how to crack jokes.
Taranaki farmer Mel Poulton was announced, this month, as the successor to New Zealand’s special agricultural trade envoy Mike Petersen.
Over the next three months, in preparation for taking over his role on January 1, she will work with Petersen coming to grips with the role.
“First and foremost, this role is about bringing the voice of food producers to the table,” Poulton told Rural News.
“I grew up in agri and together with my husband we are producing food and fibre, most of which, like the large majority of NZ’s primary industry products, is exported to many different markets around the world.
“I’ve had a number of experiences offshore at global meetings where the practical knowledge, experience and authority of an actual food producer, or farmer as some would say, has had a real impact on the conversations and debate.”
Poulton says it is difficult to comment much on her new role yet, other than to praise the work Petersen has done for NZ in the role.
“His relentless positivity and tireless effort really is admirable. I don’t start officially until January, so I’ve got three months to work with Mike, learn the ropes and get up to speed so I can continue building on the platform he’s set.
“I look forward to working with all the people involved in this role across the industry and internationally. We’re all in this together and I’ll be just one part of a big team.”
Asked to comment on challenges facing NZ, particularly in view of the current trading environment, Poulton says broadly speaking both in NZ and worldwide there is significant change taking place.
“No-one really knows where it’s all going to land,” she said.
“What we do know is that change is constant. It always has been. We can look back at the change we’ve all been part of and have confidence that we embraced opportunities, we’ve adapted, we’ve created solutions and we will continue to do this.”
She says navigating our way through change needs everyone to positively and constructively contribute solutions.
“From our food producers all the way through the industry, including Government ministries and our trade staff here in NZ and offshore.
“We’re all part of the NZ Team and it’s going to take everyone playing their part in working together to navigate our way through change and capture the opportunities that arise.”
Former Nuffield scholar a ‘hands-on’ farmer
Poulton is hands-on with husband Mike on an intergenerational Taranaki family sheep and beef farm that has been in Mike’s family for about 100 years.
They are stewards of 1011ha, consisting of mostly medium to hard hill country, and they have a 28ha block down the road which is all flat and used for finishing stock, she says.
In a Nuffield Scholarship she was awarded in 2014 Poulton “set out to understand the export of NZ expertise with regard to trade”.
“Food producers and the primary industry invest a lot of money in developing knowledge, science, technology and solutions to the challenges and opportunities we face in our farming systems.”
Her study tour touched on international science collaboration, offshore investments in farming systems from different countries including NZ, trade negotiations and global policy with the UNFAO and WTO.
She also looked a little at intellectual property and how we value it, and she explored completely different farming systems such as Tilapia fish farming -- an American investment in Colombia.
“I wanted to maximise the opportunity as a Nuffield scholar to get into places and spaces that I otherwise didn’t think I was ever going to get a chance to look at. So while I was travelling I took a broad look at as much as I possibly could. This was a great approach for learning.”
She travelled widely in South America and Latin America, the USA, Europe and Israel and visited at least 10 countries in her scholarship year.
Poulton is a member of the Global Farmer Network which she says is amplifying the voice of farmers and food producers on the global stage, promoting trade, science and technology and other issues important to food producers.
“Along with other folk in NZ I’ve been contributing to some of the global conversations on issues where I can bring a NZ perspective.”
On the eve of his departure from Federated Farmers board, Richard McIntyre is thanking farmers for their support and words of encouragement during his stint as a farmer advocate.
A project reducing strains and sprains on farm has won the Innovation category in the New Zealand Workplace Health and Safety Awards 2025.
Beef + Lamb New Zealand (B+LNZ), in partnership with the Ministry for Primary Industries (MPI) and other sector organisations, has launched a national survey to understand better the impact of facial eczema (FE) on farmers.
One of New Zealand's latest and largest agrivoltaics farm Te Herenga o Te Rā is delivering clean renewable energy while preserving the land's agricultural value for sheep grazing under the modules.
Global food company Nestle’s chair Paul Bulcke will step down at its next annual meeting in April 2026.
Brendan Attrill of Caiseal Trust in Taranaki has been announced as the 2025 National Ambassador for Sustainable Farming and Growing and recipient of the Gordon Stephenson Trophy at the National Sustainability Showcase at in Wellington this evening.