NZ “tongue-soft” red meat innovation wins 2026 MIA Dragon’s Den
A New Zealand red meat product range with “tongue-soft” texture for elderly or unwell people has won the 2026 Meat Industry Association (MIA) Dragon’s Den competition.
Overall exports during the year reached historically high levels – and were 7% above 2018 exports ($8.6 billion) and 21% above 2017 ($7.6 billion).
“The results demonstrate that New Zealand’s red meat exports have remained stable despite the challenges of the global pandemic,” says MIA chief executive Sirma Karapeeva.
“That is great news for the New Zealand economy and for farmers. We have a diverse market portfolio and last year exported products to 111 countries around the world.
“This strategy, together with our strong market relationships, has been critical to helping the industry weather the volatility over the past year. It also highlights the key role our industry is playing in underpinning the New Zealand economy during the global pandemic.”
Karapeeva says there is still a strong global demand for safe and natural high quality red meat during the pandemic.
“This is New Zealand’s competitive advantage and we need to continue telling this story.”
The top 10 markets for New Zealand meat remain unchanged during 2020. China continued to be the major customer, with exports worth $3.3 billion, accounting for 36% of total exports for the year.
Exports to China were down from the record levels of 2019 ($3.7 billion) but were still 40% higher than during 2018 ($2.3 billion).
While exports to Germany and the Netherlands decreased by 8% and 21% respectively, the value of exports to all other top markets increased, including to the US, rising 20% to $1.9 billion, and to the UK, which was up 7% to $460 million.
Sheep meat exports rose by 3%, to just over 400,000 tonnes, with China the top market, followed by the UK and US. Exports to the UK increased 10% by value compared to 2019.
Beef exports rose in both volume and value, to 471,718 tonnes, worth $3.7 billion, with the US the top market, up 42% by value, to $1.4 billion.
Beef exports to China dropped by 26% compared to the record high levels of 2019, as other countries like Brazil increased their access to China. However, this was offset by an increase in exports to most other markets.
Co-product exports also increased slightly, up 1% to $1.6 billion for the year.
During 2020, value-added halal processing continued to be a vital competent of the industry’s business model.
Nearly all of New Zealand’s export processing plants undertake halal processing, which allows them to export cuts from any animals to Muslim and non-Muslim customers around the world.
In the 2019/20 processing season, which covers the year ending September 2020, New Zealand exported 417,232 tonnes of halal-certified meat, worth approximately $3.5 billion, to 59 countries.
This represented 43% of New Zealand’s total exports of total red meat and edible co-products exports.
The largest market for halal-certified exports was China, taking 277,472 tonnes, which was 60% of total halal-certified exports.
Other important markets for halal-certified meat were Canada, Malaysia, and the United States.
Meanwhile, the sector exported a total of $836.7 million worth of product during the month of December. China was the largest December market with $379.4 million, followed by the US with $155.9 million and the UK with $38.2 million.
