Meat Industry Association Appoints Nick Beeby as Chief Executive

Beeby takes over the role from Sirma Karapeeva, who held the role since 2020 before announcing she was stepping down in February.

MIA independent chair Nathan Guy says Beeby brings significant sector expertise and leadership to the role.

“His existing chief executive experience in the red meat sector makes this appointment a positive step up," Guy says.

Guy says the position attracted a strong field of applicants, with Beeby standing out because of his experience across strategy, market development, quota administration and industry assurance.

“He understands the challenges and opportunities facing processors and exporters and will provide clear leadership for the Association and its members.”

Extensive Experience Across the Red Meat Sector

Beeby is currently chief executive of the New Zealand Meat Board, a role he was appointed to in January 2025.

He previously served as general manager, market development at Beef + Lamb New Zealand.

He is also a past chair of New Zealand Farm Assurance Incorporated, which oversees the New Zealand Farm Assurance programmes.

Leadership Transition Begins in July

Guy says the meat industry remains an important contributor to New Zealand’s economy and regional communities.

“Nick’s knowledge of the sector will be valuable as MIA continues its work on behalf of members.”

Beeby will join MIA on 1 July, allowing for an orderly transition from his current responsibilities at the New Zealand Meat Board.