Make it 1000%!
OPINION: The appendage swinging contest between the US and China continues, with China hitting back with a new rate of 125% on the US, up from the 84% announced earlier.
OPINION: Your old mate recently read an off-the-wall suggestion, by some boffin, that deliberately staining meat blue will lead to less of it being consumed.
Oxford professor of psychology, Charles Spence, based the reasoning for his crazy idea of encouraging less meat consumption on the controversial and widely rebutted 2019 EAT-Lancet report, which claied that current consumption of traditionally famed animal protein was unsustainable.
He argues that food coloured blue is less appealing to consumers.
Spence goes on to argue that a similar process was used to discourage people from smoking when legislation was introduced enforcing drab olive green packaging of all tobacco products.
The Hound suggests farmers steel themselves to fight against a push by a bunch of bureaucratic do-gooders to colour their beautiful, healthy, wholesome red meat products blue!
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A Māori-owned agribusiness helping to turn a long-standing animal welfare and waste issue into a high-value protein stream for the dairy and red meat sectors wants more industry support.