Rabobank 2026 Outlook: Geopolitics shapes global agriculture
The global agricultural landscape has entered a new phase where geopolitics – not only traditional market forces – will dictate agricultural trade flows, prices, and production decisions.
Recent research has found a significant drop in the number of New Zealanders who identify as vegan.
The survey – carried out by Rabobank and KiwiHarvest – showed while the percentage of vegetarians was unchanged at 9%, the percentage of those who follow a vegan diet had dropped to 3% - down from 5% in 2022.
The research also found a dip in the percentage of Kiwis who said they were planning to reduce their meat consumption.
Meanwhile, only 25% (down from 30%) of New Zealanders now say they are planning to reduce their meat consumption.
At the other end of the meat-eating spectrum, 9% of Kiwis now say they plan to eat more meat (up from 7% previously).
