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Wools of NZ’s advertising campaign aims to leverage the increasing demand for wool carpets in New Zealand.
Moves to promote the natural and sustainable features of wool versus synthetic fibres and its fossil fuel connections appears to be growing momentum around the world.
NZ carpet manufacturer Bremworth has grabbed a lot of headlines during the past year with its move to stop selling synthetic carpets and only promote woollen floor coverings.
Meanwhile, a recent high-profile advertising campaign by levy-funded research and marketing group Australian Wool Innovation (AWI) is highlighting the sustainability of wool, compared to synthetic textiles.
AWI’s wool campaign emphasises the eco-credentials of the fibre compared to synthetic fabrics. The ad features people dripping in oil, representing the fossil fuels used to create synthetic clothing.
The advertising campaign, which is running in America, the United Kingdom, France and Australia, depicts people swimming in a pool of black oil, struggling to get out. When they do finally emerge, they take off their dripping clothes to reveal clean wool products underneath.
While wool returns continue in the doldrums, smart sheep farmers are looking for alternatives for a product that currently cost more to get off a sheep's back than it's worth. One such initiative is run by husband and wife team Hayden and Anastasia Tristram who farm at Wanstead in the Central Hawke's Bay. Mark Daniel reports.
Damage caused by Cyclone Gabrielle to Bremworth's Napier plant resulted in severe capacity constraints for the carpet maker and a poor half-year performance.
Australia-based French chef Manu Feildel has teamed up with Ingham’s NZ to launch the poultry producer’s Dinner Done campaign.
In what is believed to be an industry first, wool carpet manufacturer Bremworth will open a retail store in Auckland.
Meanwhile, a new Government directive to prefer the use of woollen fibres in its buildings has the potential to transform the rural sector, according to Bremworth.
The country’s 4200 commercial fruit and vegetable growers will vote from May 14 on a new HortNZ levy.
Meat processor Alliance Group is asking farmer shareholders to inject more capital in order to remain a 100% co-operative.
A vet is calling for all animals to be vaccinated against a new strain of leptospirosis (lepto) discovered on New Zealand dairy farms in recent years.
Dairy
Rural banker Rabobank is partnering with Food Rescue Kitchen on a new TV series which airs this weekend that aims to shine a light on the real and growing issues of food waste, food poverty and social isolation in New Zealand.
Telco infrastructure provider Chorus says that it believes all Kiwis – particularly those in the rural areas – need access to high-speed, reliable broadband.
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