KiwiBrothersTM make their China debut
Zespri has unveiled the award-winning KiwiBrothersTM mascots in China for the first time to market its large kiwifruit crop.
Beware the the ‘bok choy effect’.
That warning came from KPMG’s global head of agri, Ian Proudfoot, at the recent Zespri conference in Tauranga.
Proudfoot says the ‘bok choy effect’ is a way of explaining some changes taking place in markets in Asia.
What is changing more is our diet in the west and we as food producers need to recognise and understand this, Proudfoot says. A good example of the ‘bok choy effect’ is seen in Melbourne where a friend of his lives in a Vietnamese suburb.
“Twenty years ago when Zespri was founded he would have been able to go to his supermarket and buy [only] meat and three veg. Today he goes there and buys 30 or 40 different kinds of Chinese greens and a whole range of other ‘inspirational’ products. He says his diet is far better.”
Proudfoot says evolution is coming to the food sector and people are looking at a whole range of future alternatives in the future –possibly even laboratory-created food.
While NZ produces enough food to feed 40 million people, it should look to feed 800 million, he says. This would be possible if our food products became a smaller but high value addition to people’s diets.
Bankers have been making record profits in the last few years, but those aren’t the only records they’ve been breaking, says Federated Farmers vice president Richard McIntyre.
The 2023-24 season has been a roller coaster ride for Waikato dairy farmers, according to Federated Farmers dairy section chair, Mathew Zonderop.
Ministry for Primary Industries (MPI) director general Ray Smith says job cuts announced this morning will not impact the way the Ministry is organised or merge business units.
Scales Corporation is acquiring a number of orchard assets from Bostock Group.
Family and solidarity shone through at the 75 years of Ferdon sale in Otorohanga last month.
The Ministry for Primary Industries (MPI) has informed staff it will cut 391 jobs following a consultation period.
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