Thursday, 08 November 2018 09:55

Millennials are the future of agri

Written by  Peter Burke
Massey University’s Agricultural Alumini Award winner Bridgit Hawkins. Massey University’s Agricultural Alumini Award winner Bridgit Hawkins.

Stand up and be counted millennials: that was the message from the winner of Massey University’s Agricultural Alumni Award, Bridget Hawkins, founder and chief executive of the agritech company Regen.

Hawkins was raised on a sheep and beef farm near Reporoa and in 1989 completed a masters degree in agricultural science at Massey.

She told students and graduates at the annual Massey Agricultural Awards dinner that while some people see the attitudes of millennials as negative, she takes quite the opposite view and reckons the primary sector needs their skills and new ways of thinking.

Hawkins says the world is in a state of VUCA (volatile, uncertain, complex and ambiguous) and young people will need their skills to operate successfully in this environment.

“When you start work, be respectful; don’t walk in saying you know everything. 

“But don’t be afraid to speak up because you are born in a world where technology is your normal – unlike me. 

“You interact differently with it because it has always been part of your life and this is the way things need to be done now. 

“There is a need for action in the primary sector and it is not at a stage where we can have incremental change. It needs much broader thinking and people in the sector have to be ready to experiment and drive stuff. It’s an exciting time to enter the primary sector.” 

Hawkins says the sector needs the perspective of youth and young people should not be afraid to step up and help shape the future.

More like this

Seedy milk

OPINION: Seeds of legume plants are being used to make dairy-free milk products by scientists at Massey University’s Palmerston North labs.

The power of the puggo stick

A Massey University lecturer has devised a simple No. 8 wire device to help shed some light on how to improve the persistence of plantain in dairy farm pastures.

Science supports NZ's reputation

Farmers, scientists, rural professionals and policy makers from around the country last week converged on Massey University in Palmerston North for the 36th annual workshop of the Farmed Landscape Research Centre.

Featured

Feds make case for rural bank lending probe

Bankers have been making record profits in the last few years, but those aren’t the only records they’ve been breaking, says Federated Farmers vice president Richard McIntyre.

National

Fonterra unveils divestment plan

Fonterra is exploring full or partial divestment options for its global Consumer business, as well as its integrated businesses Fonterra…

Fonterra appoints new CFO

Fonterra has appointed a new chief financial officer, seven months after its last CFO’s shock resignation.

Machinery & Products

GPS in control

In a move that will make harvesting operations easier, particularly in odd-shaped paddocks, Kuhn has announced that GPS section control…

» Latest Print Issues Online

The Hound

Wrong, again!

OPINION: This old mutt well remembers the wailing, whining and gnashing of teeth by former West Coast MP and Labour…

Reality check

OPINION: Your canine crusader gets a little fed up with the some in media, union hacks, opposition politicians and hard-core…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter