Wool campaign making strides
A group set up to boost education and promotion of wool says it has made positive strides during the first year of its three-year strategy.
Primary Wool Co-Operative (PWC) and Wools of New Zealand (WONZ) have begun formal discussions about combining operations. Collectively, the shareholders of WONZ and Primary Wool Co-Operative, along with other farmers supplying the Primary Wool Co-Operative’s joint venture CPW, produce over a third of New Zealand’s entire strong wool clip.
“Having over 2,000 passionate sheep farmers under one umbrella and building a stronger entity to represent those farmer interests will offer the combined scale and vision required to make a difference for New Zealand’s sheep industry,” says WONZ chairman James Parsons.
He adds that the two companies’ goal is to capture more value for growers by building stronger more direct relationships with customers and consumers.
“WONZ has already been doing that but we have never had the scale to turn the dial. Combining with PWC, representing its 1400 farmer shareholders and its 50% ownership of Carrfields Primary Wool (CPW), will mean we can achieve scale.”
Hamish de Lautour, chairman of PWC, believes the collaboration will help position wool where it belongs.
“Both PWC through Carrfields Primary Wool and its subsidiaries, and WONZ have been developing similar strategies and doing that jointly makes real sense.”
He says PWC, via its joint venture with Carrfields, has invested significantly in the Just Shorn programme and the NZ Yarn spinning mill.
“WONZ agree this an excellent model,” de Lautour adds. “Our view is WONZ has wide global connections and developed loyal direct contract supply to the likes of fabric manufacturer Camira and bedding manufacturer Enkev.”
He says both WONZ and PWC shareholders have all got 'skin in the game’ and have invested cash to build their respective businesses.
“By working together, we are far better positioned to deliver for our grower shareholders, the sector and the country.”
Parsons says both WONZ and PWC envisage a lean simple commercial structure.
“Due to the nature of the company structures, combining operations will take time but there is a strong commitment from WONZ and PWC that this is a prize worth pursuing,” he adds.
“Combining operations will give us the critical mass to deliver on our vision, provides functional benefits, and importantly, the scale to pick up strategic commercial projects that we hope will emanate from the Action Group.”
Carrfields Primary Wool chairman Craig Carr says the company is excited by the prospect of grower unity and supports consolidation and growers speaking with one voice.
“Carrfields has a long-established relationship with PWC and look forward to the export and marketing function WONZ will bring as we implement some necessary changes in the sector.”
