Tractor, harvester IT comes of age
Over the last halfdecade, digital technology has appeared to be the “must-have” for tractor and machinery companies, who believe that bringing IT to tractors and farming will offer its customers huge benefits.
Last year, previous owners Cathryn and Peter Reid handed the reins over to the Millars after 25 years of ownership.
“It’s gone well for us,” says Marina. “The business has been growing and both production and service are steadily increasing.”
“It’s been a very good year for us,” she told Rural News. Numedic manufactures dairy farm machinery, providing farmers with consultancy services, effluent systems, irrigation equipment, electric motor service and supply, as well as dairy effluent management solutions.
Marina says that since the ownership change, Numedic has added new products and expanded the services Numedic offers in order to cater to a broader clientele.
“We’ve done quite a lot of improvement to what we do,” she says.
“We’ve identified a few pathways we want to pursue in terms of products and services, so that’s what we are working on at the moment.”
In terms of the outlook for the future, Marina says the company will look to further enhance its strong position in the market and also expand into other areas within the industry and grow the product lines.
“We’re constantly questioning how can things be done better and more efficiently,” she says, adding that they’re looking into more opportunities to make farmers’ lives easier.
Numedic will have a full range of its products on show at the 2021 Fieldays at Mystery Creek, with special offerings for attendees.
“We’ll have our very popular pump range as well as our irrigators and stirrers and accessories at our site,” says Marina.
“This will be our first Fieldays since the new ownership, and we look forward to meeting the customers and helping them with products.”
