Tractor, harvester IT comes of age
Over the last halfdecade, digital technology has appeared to be the “must-have” for tractor and machinery companies, who believe that bringing IT to tractors and farming will offer its customers huge benefits.
Said to share the same values and passion for agriculture as the iconic farm machinery brand, Whitelock embodies the ‘Born to Farm’ spirit.
“So we’re excited to continue our partnership with Sam, who is a bona fide champion on the field with an impressive track record,” says Haydn Reeves, senior manager – marketing, Massey Ferguson Australia, New Zealand and Far East. “Not only an on-field champion, Sam Whitelock is highly regarded off the playing field as someone who has a strong passion for farming and the rural community in general.”
Regarded as one of the greats of New Zealand Super Rugby, having played in three Rugby World Cups and with over 138 Test caps to his name, Whitelock’s impressive list of global achievements include being the youngest New Zealander in history to reach 100 tests, a key member of the 2011 and 2015 Rugby World Cupwinning teams, the 2nd most capped player in history and the record as the fastest player ever to reach 100 international appearances.
As a third-generation dairy farmer from the Manawatu region, farming is in the blood, with a strong connection to the land and a leadby- example mentality, Whitelock aligns with the values of Massey Ferguson, embodying the brand’s hard work, reliability and commitment to the task ahead.
Whitelock is an upstanding leader who is honest and dedicated to giving his all.
His commitment to giving back to the farming community is evidenced by his involvement with Farm Strong, a notfor- profit organisation focused on providing farmers with the skills and resources needed to live well and keep well.
In his role as brand ambassador for Massey Ferguson, Whitelock will feature in media campaigns and promotional events throughout the duration of his ambassadorship, allowing the Kiwi farming community to have an opportunity to connect with one of the country’s national icons through a shared love of the land.
