There is no doubt Morrison was a passionate and committed member of BLNZ.
However, rightly or wrongly, he was associated with the lack of pushback and perceived willingness to acquiesce by both BLNZ and DairyNZ to the Government on issues such as climate change and imposed on-farm regulations.
Morrison will now have more time on farm to contemplate how - and if - he could have done things better.
Meanwhile, it is a timely lesson for all farming levy body leaders to take more seriously the concerns of their levy paying stakeholders - especially DairyNZ chair, Jim van der Poel, who will be looking at the date his seat is up for re-election and possibly contemplating early retirement.
