Friday, 08 April 2016 18:30

Sometimes change is necessary

Written by  Penny Hartill, communications advisor to Wireless Nation
There are many tech initiatives around now that could save you time and a lot of money. There are many tech initiatives around now that could save you time and a lot of money.

It's easy when you're running a business that ticks over OK, to keep with the status quo.

'If she ain't broke, don't fix it' holds true in many instances. But sometimes things can creep up from behind and bite you, particularly when it comes to technology.

It can take a lost client, a major change in the industry or a downturn in circumstances for us to look around at what others may be doing differently and, though it may hurt to say it, they may be doing better.

Some farmers have found the saying 'you've got to spend some to gain some' to be true – especially when it comes to the internet.

The internet can give you access to global markets and keep you up with the play on rural developments locally and around the world. And there are many apps and programmes you can use onfarm to enhance soil composition, get more and better milk from your herd, monitor yield, livestream conferences, etc.

Rezare Systems analyst Graeme Ogle reported recently that soon farmers will be able to house all farm data in one place via cloud computing.

"Fast broadband removes many of the constraints developers have traditionally contended with. It enables a design solution that is available anywhere, anytime," he explained.

"A farmer could come in at night and see the fertiliser already recorded on his farm map because the spreader has loaded the GPS co-ordinates. He could then view his nutrient budget and order the spring fertiliser. He could view his feed wedge which had uploaded his pasture cover measurements and nitrogen applications. It would have the latest pasture growth prediction and he could consider purchasing supplementary feed or nitrogen. This would simply require clicking through to the online store.

"At the moment, farmers need to spend an enormous amount of time updating the software, getting all the parameters right, getting information from onfarm devices and off-farm data sources before they can even look at the kind of scenarios the software is designed to take them through."

So, if you're in an internet blind spot, and it's not looking like the Government's Rural Broadband Initiative is going to help you out any time soon, there are other options. The Government hopes 86% of rural households and business will have access to high-speed internet by the time the new cell towers and the extended fibre network are rolled out. That's a huge improvement, but it does leave 14% of the countryside out in the cold.

Satellite technology reaches every part of New Zealand. You'll wait no longer than 15 working days for installation and independent testing shows it consistently outperforms rural ADSL during peak time and off peak.

Wireless Nation operates New Zealand's satellite broadband for rural regions. Using the Optus satellite network which provides speeds that enable live streaming, the connection is robust and can host a number of digital users simultaneously.

Technology is one of those things where 'you don't know what you don't know'. There are many initiatives around now that could save you time and a lot of money. So it can pay to keep nimble, and spend some time looking at what the right solution is for your situation.

• Penny Hartill is a communications advisor to Wireless Nation

More like this

Is augmented reality the future of farming?

Imagine a farmer being able to tell a paddock’s pasture cover and dry matter content just by looking at it, or accessing information about a cow’s body condition score in the same way.

Looking to upgrade?

Technology is constantly evolving, meaning products change quickly so you need to ensure improvements and upgrades are yielding value from day one. When looking at on farm upgrades, WaterForce suggests that the following are key questions in your investment research:

Productivity, quality and Pinot Noir

A machine-learning algorithm could help change the face of New Zealand Pinot Noir, by offering data-based decisions for optimal Pinot production.

Featured

Vaccinate against new lepto strain

A vet is calling for all animals to be vaccinated against a new strain of leptospirosis (lepto) discovered on New Zealand dairy farms in recent years.

TV series to combat food waste

Rural banker Rabobank is partnering with Food Rescue Kitchen on a new TV series which airs this weekend that aims to shine a light on the real and growing issues of food waste, food poverty and social isolation in New Zealand.

National

Celebrating success

The Director General of MPI, Ray Smith says it's important for his department to celebrate the success of a whole…

Cyclone's devastating legacy

One of the country's top Māori sheep and beef farms is facing a five-year battle to get back to where it…

Machinery & Products

Factory clocks up 60 years

There can't be many heavy metal fans who haven’t heard of Basildon, situated about 40km east of London and originally…

PM opens new Power Farming facility

Morrinsville based Power Farming Group has launched a flagship New Zealand facility in partnership with global construction manufacturer JCB Construction.

» Latest Print Issues Online

The Hound

Cut with care

OPINION: The new government has clearly signalled big cuts across the public service.

Bubble burst!

OPINION: Your canine crusader is not surprised by the recent news that New Zealand plant-based ‘fake meat’ business is in…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter