Why?
OPINION: A mate of yours truly wants to know why the beef schedule differential is now more than 45-50 cents a kilo between North and South Island producers – if you look at February 2024 steer prices.
Combine New Zealand lamb with 40 keen foodies, a celebrity chef, barbecue equipment, spectacular alpine scenery... and a forecast for snow. What have you got? Winter Grillcamp – a Beef + Lamb New Zealand promotion in Germany.
The event launched the farmer organisation's new season public relations programme in Northern Europe. It targeted two key market groups: upwardly mobile young men and women with a keen interest in cooking healthy but delicious food.
"Hosting a barbecue in zero temperatures at the top of Germany's highest mountain may seem extreme, but we wanted to do something out of the ordinary," says Nick Beeby, Beef + Lamb New Zealand market manager, emerging markets.
"The event was run alongside a competition, so we had to have that pull."
It worked. The competition attracted 8000 entries from the readers of glossy magazines GQ and Eat Smarter, keen to learn about the secrets to cooking a perfect barbecue from chef Heiko Schulz.
GQ describes itself as the sophisticated choice for its 430,000 readers, "exploring the male universe with intellectual opinion, attitude and style". Eat Smarter aims to make healthy lifestyles a pleasure, with recipes disproving the prejudice that food that's good for you can't taste good too.
The competition winners were invited to the special mountaintop barbecue, as well as a number of popular food writers. Their experience is already generating positive coverage in the press and across the blogosphere.
Chef Schulz cooked five dishes in his signature 'rebel' style, all featuring New Zealand lamb:
• Lamb fillet smoked on Jack Daniels chips
• Lamb sirloin filled with scallops and vegetables and cooked in a foil bag
• Lamb shashlik (Turkish-style skewers)
• Lamb racks with New York-style hot spice
• Lamb leg, cooked sous-vide and smoked
The promotion was timed to garner maximum media attention in the crucial run-up to Easter, Beeby says.
"Easter is a key consumption time for lamb so we want to make sure that when people are buying, it's New Zealand lamb they're looking to put in their shopping baskets."
Farmer-led charity, Meat the Need is calling for donations to enable it to supply more meals to families in need.
Weaker pricing and demand from China continue to impact New Zealand red meat export earnings.
Fonterra has cemented its position as the country’s number one cheesemaker by picking up nine NZ Champion of Cheese trophies this year.
New Zealand dairy processors are welcoming the Government’s commitment to continuing to push for Canada to honour its trade commitments.
An educational programme, set up by Beef + Land New Zealand, to connect farmers virtually with primary and intermediate school students has reported the successful completion of its second year.
Horticulture NZ chief executive Nadine Tunley will step down in August.