Honey sector strategy aiming for sweet spot
While confident that the apiculture sector can meet its target of doubling honey exports by 2030, chair of ApicultureNZ, Nathan Guy, says it will be challenging.
Guy will take over the role from Bruce Wills in July 2022. Wills has held the role since the industry organisation was established in 2016.
Coming from a primary sector background, Guy has spent 15 years as a Member of Parliament, nine years as a Minister of the Crown, with five years as the Minister for Primary Industries.
“The board is delighted that Nathan Guy is to be the new Chair of Apiculture New Zealand,” says Wills, who will remain chair until June 2022.
“Nathan’s commitment to New Zealand’s primary sector, his understanding of the challenges and opportunities faced by the apiculture sector, and his ability to connect with key stakeholders here in New Zealand and abroad will be welcomed by the industry.”
“Nathan’s time as Minister has also seen him gain specific experience and knowledge of key areas including biosecurity and honey regulations, as well as experience of international markets and consumers,” says Wills.
Guy says he is excited to be taking over the role.
“The industry plays a critical role in our agri-sector, contributing over $5billion to New Zealand’s economy, not just through honey and bee products but also through pollination services,” he says.
“There is huge opportunity to grow the sector’s value to New Zealand and I look forward to working with the Board, its members and industry to continue their work consolidating a sustainable future for the apiculture sector.”
